Buckley's Commercial 2006

 W. K. Buckley Limited is a corporation operating in Canada that manufactures medicines for health problems such as the common cold. They also have children's medicine which are sold under the brand Jack & Jill. The company is located in Mississauga, Ontario. It is a subsidiary of Novartis.

The company was founded in 1919 by William Knapp Buckley (1890 - 1978), In 1978, after W. K. Buckley's death, his adopted son Frank Buckley became the president of the company. In the mid-1980s, Frank became spokesperson promoting the "It Tastes Awful. And It Works." slogan, which became very successful.

Novartis purchased ownership of the Buckley's brand and formulas in 2002.

The remaining Buckley company, William Knapp Limited, which provides Marketing consultancy services, is led by David Rieger, the Vice President of Marketing reporting directly to Frank Buckley. Prior to this position, Mr. Rieger held a number of other senior positions with the Buckley organization and with the Novartis conglomerate.