Sleep Country Canada Commercial Early 2000s


 Christine Magee (born November 7, 1959) is the co-founder and president of Sleep Country Canada. In October 1994, she co-founded the company with Stephen K. Gunn and Gordon Lownds. By 2004, the company had expanded to 89 stores, with over 600 employees and operations in three provinces. 


In 1994, Magee and her business partners launched the first four Sleep Country locations in Vancouver. In an interview with Business Edge News Magazine, Gord Lownds said, "We had known Christine in her days as a banker at National Bank, where she was actually a lender for a couple of buyout transactions we had done. For a number of reasons, we were looking for a third partner who longer-term could take over and run the business on a permanent basis. She fit the bill on a number of fronts. I was convinced that she wasn't a lifelong banker because she had more entrepreneurial spirit than I would expect in a banker."


The chain expanded into Toronto, opening 19 stores in 1996. Over the next year, more stores were opened in Southern Ontario and Calgary. By 2001, the chain had over 100 stores in six regional markets and controlled an estimated 40% of market in regions where it operated. Currently, there are over 200 stores and 17 distribution centres spanning 8 provinces, including, British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Nova Scotia, New Brunswick and Quebec (under the name Dormez-vous?).

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