Dockers Commercial 2003

 In 1853, Levi Strauss landed in San Francisco after leaving his home of Bavaria. After getting his business going, he resumed selling goods to the American people. Some of the goods he sold included clothes and footwear.

Dockers emerged as one of the largest boat shoe manufacturers in the Northwestern United States, for people to wear shoes on the dock.

Still in the early 1900s, khaki color chino cloth trousers, known as "khakis", become domestic and are worn for “classier” occasions. All the while, undergoing a few label changes. 1916 marks the creation of the label Levi Strauss Make, which khakis then fell under. In the 1920s, Levi Strauss and Co. began producing women’s khakis made specifically for outdoor activity and comfort. By the late 1920s, khaki underwent another label change and now falls under the “Two Horse Brand”.

in 1963, the company opened its first warehouse below the Mason–Dixon line. The new factory was located in Blackstone, Virginia. The late 1900s consisted of major moves on a business level for Levi Strauss and Co.

Khakis were more widely worn in the US when “casual Fridays” gained popularity in offices in the late 1980s, and led to the emergence of Dockers as a popular brand.

Before going global in 1992, characters from the television series Cheers were prominently wearing Dockers clothing in the late 1980s, and Dockers made an appearance on an episode of the television series Seinfeld.

In the 2000s, the company started producing denim and continued to expand into different countries. By 2011, khakis were being worn by both genders of all ages.