Hamburger Helper Commercial 1991
The packaged pasta brand "Hamburger Helper" was introduced in 1971 in response to a meat shortage and rising meat prices. In 2005, Food Network rated it third on its list of "Top Five Fad Foods of 1970". In 2013, the company shortened the brand's name to just "Helper".
The Hamburger Helper mascot is "the Helping Hand" or "Lefty"—a four-fingered, left-hand white glove with a face on the palm and a red spherical nose. It often appears in the product's television commercials and on packages.
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