Royale Tissue Commercial 2003

Royale is a Canadian brand of consumer household paper products such as facial tissue, bathroom tissue, paper towel, and paper napkins.

In 1929, New York-based National Cellulose Company dissolved a relationship with its Canadian distributor and opened its first Canadian office in downtown Toronto In 1936, Toronto businessman William S. Gibson and a team of investors bought out National Cellulose and Dominion Cellulose was formed. Dominion Cellulose continued to sell its Facelle tissue in Canada until 1961 when the company was sold to Canadian International Paper Company and was renamed Facelle Company. Facelle Company launched its Royale brand in 1963 with two products; 3-ply facial tissue, and 2-ply bathroom tissue.

In August 1991 the Royale brand was sold to Procter & Gamble where it remained until 2001 when Irving Tissue purchased P&G’s Weston Road plant in Toronto, Ontario along with the rights to the Royale brand.