Uncle Ben's Commercial Early 2000s

Ben's Original, formerly known as Uncle Ben's, is an American brand of parboiled rice and other related food products that was introduced by Converted Rice Inc., which is now owned by Mars, Inc. Its headquarters are in Denver Harbor, Houston, Texas. Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States from 1950 until the 1990s. In 2020, it was rebranded as "Ben's Original".

From 1946 to 2020, Uncle Ben's products carried the image of an elderly African-American man dressed in a bow tie, which is said to have been based on a Chicago maître d'hôtel named Frank Brown. According to Mars, Uncle Ben was an African-American rice grower known for the quality of his rice. Gordon L. Harwell, an entrepreneur who had supplied rice to the armed forces in World War II, chose the name "Uncle Ben's" as a means to expand his marketing efforts to the general public. The name "Uncle Ben's" was criticized as racist because White southerners addressed Black men as "uncle" to avoid using "Mr."

In March 2007, Uncle Ben's image was "promoted" to the "chairman of the board" by a new advertising campaign.