Nair Commercial 2005
Nair is a hair-removal product manufactured by Church & Dwight. It was purchased from Carter-Wallace in 2001 via a partnership with Kelso. Also in 2001 Nair introduced its line of men's products.
Nair is a portmanteau of "No hair." The brand is mainly known for its depilatories that work by breaking the disulfide bonds of the keratin molecules in hair. This reduces the tensile strength of the keratin so greatly that the hair can be wiped away.
Nair's slogans include: "The Less That You Wear the less you have to fix your hair, the More You Need Nair!"; "Like Never Before"; and "We wear short shorts, Nair for short shorts". The initial ad for the "short shorts" commercial won a Clio. It was based on the 1958 song "Short Shorts".
As of 2007, Nair had 25 products ranging from hair removal waxes to bleaches
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