Poulan Lawn Tractor Commercial 1991

 

Commercial for Poulan Lawn Tractors and Mowers broadcast in 1991

Poulan was originally an independent American company based in Shreveport, Louisiana, founded as Poulan Saw Co. in 1912 by chainsaw pioneer Claude Poulan. Purchased in the late fifties or early sixties by the Beaird Company, also of Shreveport, it was known as Beaird-Poulan. The company was acquired by Emerson Electric in 1972 and was purchased by Electrolux in 1984.

The Poulan brand name is used primarily for outdoor power equipment, such as chainsaws, lawnmowers, and leaf blowers, aimed at the mid-level consumer market. Since Poulan is owned by Husqvarna, the two brands often share technologies. In recent years Poulan has offered a more upscale "Poulan Pro" brand employing a black and gold color scheme instead of Poulan's traditional green. As a result, Poulan products have been pushed even further upmarket.